SUPERMARKETS
In 1965, Asda was formed by two people, Peter Asquith and Noel Stockdale, by merging two ideas which were Peter Asquith’s butchery shop and Arthur Stockdale’s Associated Dairies & Farm Stores. They decided on the name ASDA by taking the first two letters of ‘Asquith’ and the first letter from ‘Associated’ and ‘Dairies’ to make ASDA.
In 1966, ASDA opened a further two stores which showed that Asda’s growth was improving quickly. 2 years later, Peter Asquith made a bold move and acquired the G.E.M discount operator for no price at all. The G.E.M stores were financially failing and Asda managed to improve their £6,000 revenue a week and turn it in to a £30,000 weekly intake, £5,000 more than Peter Asquith had estimated. In 1989, the George brand was created.
The introduction of the George clothing line was brought in to 65 Asda stores and shortly after, Asda took over 61 Gateway stores, taking the total stores to 192. The next big step for Asda was the merger between Asda and the Wal-Mart family for £6.7bn and the pace has increased since then for the superstore.
Asda’s mission is ‘to be the UK’s best value retailer exceeding customer needs. Always.’ Asda have also set values which they believe make Asda unique from any other retailer, these are:
- Respect for the individual.
- Service to their customers.
- Strive for excellence.
Asda has many stores in the Manchester area, you can find them at Bolton, Horwich, Hulme, Trafford Park, Radcliffe and George Manchester Fort along with many other areas of Manchester.
Asda offers services such as a fresh bakery which produces everything from breads, cakes and pastries often during the day. The retail store also offers a wide variety of organic, vegetarian, halal and kosher foods to serve the masses of customers which shop at Asda.
Other services include a ‘Make Your Own Pizza’ counter, where you can chose from a variety of sizes, bases and toppings, a delicatessen and their own varieties of Chinese and Indian take-a-way style food which is hot and ready to go.
If you are in need of a quick bite to eat then Asda has a café which serves hot and cold food as well as hot and cold drinks, customers can either sit in and eat before they go shopping or just come in for something to eat.
A delivery service is also offered so that you can order your food in tne comfort of your own home online and have it delivered straight to your door.
You can also visit the Asda website at the following address: www.asda.co.uk